Stop chasing tactics and create a real digital ministry strategy

All too often we use the word “strategy” and the word “tactics” interchangeably. Chasing tools and tactics is not a recipe for how to be effective, it’s a recipe to be tired. The Digital Strategy Course will give you a five-step process to lay a solid foundation, all held together with a one-page template.

Create a Strategy for Your Digital Ministry

For many churches, their digital strategy is just a collection of loosely affiliated tactics held together with buzzwords.

The year 2020 put so many obstacles in your path. You were forced to make digital decisions and figure out new ways of doing church. Some of those decisions were right. But others haven’t worked as well as you hoped. And there’s still a lot to do in this ever-changing world.

The problem is… stringing together a bunch of digital tools and just trying harder to engage people isn’t going to work. It will just make you tired.

This course will give you a solid foundation for reaching people online and increasing engagement from your congregation.

Why Focus on Digital Strategy

I know what you’re thinking… you’ve got to write the newsletter, create the social posts, schedule the social posts, get the graphics finished, promote the next sermon series, update the calendars, run a report for the board, figure out which tools you want to keep and what tools you want to cut, and a host of other tasks.
With all that’s on your plate, who has time for strategy?
Well, you already know the answer to this question. You can either keep running the race, rushing from job to job, tool to tool, and tactic to tactic. You’ll end up in the same place, only more tired.
Or you can step back, even for just an hour a week, and create a real strategy that will enable ministry at a much deeper and more significant level.

Digital Strategy in three steps

You don't need to copy the tactics of the mega-churches or subscribe to some new digital tool. You need a digital strategy that will hold everything together. Without it, most of your tactics will fall short or not last.

Go through the five modules of training

There are five insanely practical modules of training, complete with five videos you can watch at your own pace, alone or with your team, and tons of resources to download.

Thoughtfully and prayerfully complete the Digital Plan

When you enroll, we'll give you a Digital Plan to complete as you go. By the end of the course, your comprehensive digital plan will be formed and written so you are primed to execute.

Get everyone on the same page, and focus on accomplishing the mission.

There's usually a lot of talk about “alignment” and “getting on the same page,” but that's hard to do when you don't have a “page” to get on. With this course, you and your team can align your mission and form your strategy together.

What's included in the course
  • Five high-quality videos, each focusing on one of the five crucial steps in your strategy.
  • A one-page digital strategy template that will help you clarify and simplify your digital strategy. Imagine… every important thing on one page.
  • Tons of bonus resources and HOW-TO's to get you rolling without having to start from scratch.
And if you become a member, you’ll also get access to all of our other courses, a resource library with more than 150 documents to help you take action, office hours anytime you need one-on-one help and plenty of member-exclusive live cohort-style trainings.

Who needs this course?

For pastors and church leaders in normal-sized churches

If you’re leading a normal-size church and a lot of the digital ministry falls to you, this course is going to make a significant difference. You’ll know what to do, and maybe more importantly, what not to do.

For Communication Directors

Whether you’re paid staff or in a volunteer role, this course will help you create a solid plan for everything you’re doing. With this plan in place, you’ll be able to do your job with a little less frazzle. Plus, you’ll have a valuable tool to get buy-in from leaders.

Anyone leading digital ministry or outreach.

This course will help you create a plan to reach two distinct groups of people: those inside your church who need to stay connected and those in your community who need to take a first step. If you’re leading a ministry where you’re asking, “How can we do this online?” this course is for you.
When you go through this course, and create your digital strategy plan, here’s what you’ll have.

Permission to say no.

By nature, strategy is limiting. It’s not just what you ARE going to do… it includes what you’re NOT going to do. When you define the parameters, you’ll have the freedom to say no to good things that just don’t fit. Without a clear strategy, every opportunity could feel like an obligation. But with a good strategy, you’ll have the freedom to focus on the right things.

Aligned team and volunteers.

A big part of the course is finding and quickly developing people who can help carry the load. You can’t (and shouldn’t) do everything on your own. But just handing people tasks often backfires because you have to fix things. When you go through this course (and bring a few people in with you), you’re going to experience the power of having the right people focused on the right things.

If you don’t have a digital strategy, it’s like speaking in a language with half the words missing. Churches can’t ignore this anymore.

Justin Trapp, Pastor
Founder of Ministry Pass

Meet the Instructor

Michael Lukaszewski

CEO and Founder of Church Fuel

Most churches don’t have WOW problems – there’s plenty of passion, vision, and desire to reach people with the gospel.

Most churches have HOW problems – they don’t have a strategy to reach their goals or a real plan that anyone can follow.

Digital Ministry is one of those places where strategy is often forgotten but critical to success.

When COVID hit, many churches had to make rapid digital decisions out of necessity. But now that we’re here, many are wondering if they are truly set up the right way. Many are teetering on the edge of burnout because all the digital tactics and tools, held together with prayer and duct tape, are starting to crack.

Over the last five years, we’ve been able to help churches level up with strategy and execution. And in this course, we’re going to apply all of these lessons to your digital ministry footprint. We’ll help you clarify your audience, figure out what to share and where to share it, and build a team.

You know that leadership is stewardship and you want to use all the resources God has given you to lead well.

Personal consultants might be out of your price range. And online courses that dump too much information on you are too confusing.

That’s where we come in.

We’d love to help you prayerfully create a digital ministry strategy, something to hold together everything you’re trying to do online. I promise, when you step back to work on this, everything else will just work better.

Frequently Asked Questions

How do I access the resources?

Every video, resource, and course component is accessed online on the private member’s website. You can access from any computer, phone or tablet with an internet connection.

How long will I have access to the videos and resources?

Your course will not expire. If you purchase the course standalone, you will have access to it for as long as there is an Internet. If you purchase the course with Church Fuel membership, you'll have access to it for as long as you're a Church Fuel member.

Who is this for?

While any church leader will benefit from this course, it’s geared for pastors, church staff, or those in a leadership position at a local church.

Is there a return policy?

Every course, resource, or product we sell comes with our unconditional, 30-day money back guarantee. If you’re not satisfied for any reason, just contact us and we’ll take care of you. Because most of our products are digital products, we choose to trust church leaders and operate on the honor system.

Who do I contact if I have a question?

Email anytime you have a question and someone from our team will be in touch.

Can others from my church participate?

Absolutely. If you choose to buy a Church Fuel membership, you can invite as many people from your church as you need. In fact, we recommend you go through the training with other people and work on the exercises together.

Two ways to get The Digital Strategy Course…

Get EVERY member benefit listed above with Church Fuel All-Access.

What Other Pastors Are Saying

I am loving the course! Our leadership team has gone through module one, and we're already implementing quite a few changes. This will be very good for us, and we will be working at it for the next several months.

– Keith Wishum

I am an old fashioned fundamentalist and view the new stuff with the typical suspectful eye. But, I admit… I am seeing value and getting help with some of these tools. Mom always said “don't throw the baby out with the wash”.

– Dan Alexoff

With so much to do, Church Fuel is helping me focus and providing incredible tools for our team to use. Spending my own personal money on this each month is well worth it.

– Ronnie Whitfield

Since I've been implementing some of the things that I've learned from Church Fuel, we have grown. When I took over, we were at 54 members. We have grown now to where our attendance every Sunday is around 130. Because of our growth, we've had to go to two services, and I attribute a lot of that to Church Fuel.

– Christopher George

Church Fuel is an integral part to my personal leadership development, giving me specific items to work through in our staff and church. Our staff team became aligned to the same goals and we worked intentionally through them strengthening our team, culture, and systems. Not only would I say we have a healthier church culture, but I have greater confidence in what I'm doing, and know specifically what to work on.

– Lawrence Huey

A win-win guarantee