Everyone talks about casting vision.

But a leader’s most important job may not be casting vision, but casting clarity.

Here are five things you should clarify for everyone on your team.

#1 – The purpose of your organization.

Your purpose statement should answer the “why” question. It’s a simple sentence you can point to and say “This is why we exist.”

Your purpose is probably some version of the Great Commission or the Great Commandment, but you should express it in a way that’s unique to you. Here are some examples:

  • “To make disciples of all nations.” – Christ Fellowship Miami
  • “To see those far from God raised to new life in Christ.” – Elevation Church
  • “Helping people find their way back to God.” – Community Christian Church
  • “To be a New Testament church existing for the supremacy of the name and purpose of Jesus Christ.” – Austin Stone
  • “Making more and stronger disciples of Jesus, who make more and stronger disciples of Jesus.” – Faithbridge UMC

A lot of churches have a fuzzy, a weak, or no why at all. If that’s you, it’s the first thing to get right.

We’ve got a video and a series of resources to help you if you join our Church Fuel Family.

#2 – The mission of your church.

Purpose is important, but no matter how clear and memorable you make it, you’re never going to accomplish it. It’s not like you’re going to come to work one Monday morning and get the team together and say, “Guess what…we’ve gone into the whole world and made all the disciples…there are no more!”

Your purpose is really about forever and you’re never going to accomplish it. And because it’s so big, it doesn’t connect with everyone.

That’s where mission comes in.

Mission is about what you’re doing NOW in service of your greater purpose. It’s current. It’s accomplishable. It’s the next win.

Think about it like this…

NASA’s purpose is to explore space. That’s never-ending. NASA’s current mission is to get someone to Mars.

Your people need to know why you do what you do, but they also need to know what it looks like over the next year or two. Your mission statement should answer this question: What specifically do you want to see God do in your church in this next season?

#3 – The most important thing they do.  

I hope everyone has a job description, but let’s be honest. Those can get out of hand, with dozens and dozens of bullet points and tasks. And the final bullet point usually says “other duties” just to cover all the bases.

That’s not helpful.

People on your team don’t (only) need comprehensive lists of all their responsibilities. They need to know which ones matter most. They need to know the one (maybe two) things that matter more than all the other things.

If you’re leading someone, you should be able to look at them and say, “This is where you add the most value. This is what matters most. This is what we need you to absolutely get right.”

Great people with good hearts tend to pick up other responsibilities that might not matter to the core. That’s where clarity comes in.

This one page job description template will help you force out this type of clarity. Download it free by clicking the image below.

#4 – Goals and expectations.

It’s not fair to hold people to the results on a scoreboard if you don’t tell them how you’re keeping score along the way.

That’s why your job as the Chief Clarity Officer is to communicate real goals and tangible expectations. If you expect the youth pastor to recruit five new small group leaders by the end of the year, say it. Write it down. Agree to it.

If you expect elders to contribute 10% of their income to the church, be clear about it. Don’t get passive aggressive when they don’t meet an expectation you didn’t communicate or you thought was unsaid but understood.

The best leaders force clarity and use real pages to get on the same page.

#5 – Information.

Communication is one of the biggest problems among teams. I bet you’ve heard this before: “We need to do a better job with communication.”

As a leader, I continually remind myself that we cannot read each other’s minds. Even if we’re in step and in sync, we don’t know what’s happening unless people speak up.

So as a leader, be clear about the information you want to come your way. What exactly do you want to know and when do you want to know it?

Every single work day, our Director of Marketing reports on how many Church Fuel members we have in our company Basecamp. Every day. Do you know why? Because it’s an important number that I want our whole team to know and because I asked him to do it.

What’s Next?

One thing we’ve noticed about leaders in the church is they typically crave training. Leaders love opportunities to get better and develop their skills. Leadership starts with you. In order to lead others well, you must first lead yourself. That’s why we’ve created a resource called the One-Page Personal Growth Plan and it’s yours for free. This simple PDF will help you create a plan for investing in and leading yourself well over the next 12 months.

YES! Send me the personal growth plan!


Before you can lead others, you must first lead yourself. This free resource can help.

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