Social media is a great tool you can use to grow your church, but the fact it exists and you have accounts doesn’t mean it’s going to make a difference.
Are people looking at the content you share? Are they sharing it with others or just scrolling past it?
Whether you have absolutely no social media associated with your church or you have a phenomenal team, too many churches the selfie strategy to talk about their church
- Look at our services.
- Here are our events.
- See how great we are.
It’s like the camera is inward facing, rather than outward facing.
Rather than a string of self-promotion, churches should share posts with their community that people will appreciate and then share with others.
Here are five examples of things you can share with your church that both your people and community will appreciate and share.
#1 – Where kids can eat for free on Sundays after church.
Even if your church is primarily made up of young adults, you should still be preparing for and catering to families. You need families for your church to grow and one of the ways you can draw people in is by taking them into account or having things they can partake in right now.
A quick Google search should show you what restaurants (both hole-in-the-wall and chain) have deals where kids can eat free on Sundays after church in your area. There are other websites that have lists that show when kids can eat free on different days of the week. By doing this, you’re being inclusive to parents, communicating that you’re for them and that you’re looking out for them. You can even go the extra mile and try to gather families to eat out together at one of these places.
Include tags and links to the restaurants you share. This will help your post be shared even more.
Do the legwork so parents don’t have to.
#2 – The top ten summer opportunities for kids (and adults).
Ahh, the famous words every parents hears during the long summer months.
Let the hair pulling ensue. I, too, was guilty of such rhetoric, but to be fair, when you’re not doing anything with your day, you would be bored too.
Parents may want to spend time with their kids, but they’ve got bills to pay and can’t always take off. Or even if they can, sometimes they need a break, have more than one child to take care of, or have other responsibilities. Maybe stay-at-home parents (or parents that work remotely) need to get out of the house, especially since the school year has ended.
This is a huge service you could be doing for parents. There are general lists of free things to do during the summer months with your kids. But there are also activities very specific to your town you may want to research. Some areas are known for being artsy and have very active museums, bookstores, theatres, etc. Some are sports towns. Some have odd local traditions or places many tourists visit. Whatever it is, find some things that could be fun (and affordable) for family members of all ages, and compile a list.
Make it fun, promote it, and try to coordinate some people in your church to go to one of these opportunities. Show up and be engaged in your community.
#3 – Five community events you don’t want to miss.
While there aren’t any major, stressful holidays over the summer, there are still fun events like Mother’s Day, Memorial Day, Father’s Day, the Summer Solstice, and Independence Day.
Summer is also just a fun time where you can eat endless watermelon slices, s’mores, go to the beach, have a picnic, etc. The thing that makes summer so great is all of the fun without the stress that end of the year holidays can bring.
When school is out and things may be slower, do something fun. Find an event your city is putting on and partner with them to make it better. Host a movie night in the park, a beach cook out, have a “water day” with games, gather local vendors and put on a concert. There are so many things you can do here. Get creative and get outside of the church bubble.
#4 – Where to be July 4th.
People love a good firework show. It's like money being burned up right before our eyes.
Make a list of some of the best spots to see fireworks around your city. Is there more than one? What are the different benefits to each? You can make it a list, an article, a short video, or even a scavenger hunt.
This is the kind of thing you want to post on Facebook and ask your church to share with their friends.
#5 – Five community leaders you should know.
If you don’t know who some of the leaders in your community are, now is the time to get cracking.
Researching and sharing this through your church’s social media is a great way to get to know and understand your community better. What are the things that are important to your area? Who’s doing things in your area? They don’t have to be politicians. They can be teachers, speakers, local vendors, or people just doing things for your community.
Find these people and reach out to them. Ask them questions. Get to know them. Tag them and let them know you included them in this list! Your interest in your community will show your community you’re not just all about you. And you never know what sort of opportunities you’ll have to reflect Christ and share the gospel along the way.
Turn These Kinds of Posts into Ads
If you're wondering what kind of things you should promote or advertise on Facebook, these are the kind of posts that will get traction. Because you're not selling anything or directly inviting people to do something, your cost per click will likely be extremely low. You'll be promoting helpful content to your community and building a ton of good will.
So What's Next?
If you want to know how to do this, check out our free eBook on Content Marketing. It will give you a step by step plan to create the kind of content that will be valuable to your audience, get it online and get people to view it.
There are many, many more things you can share with your people and your community through your social media platform. These are just a few ideas to get you started. Have more ideas? Let us know.
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