As you and your team prepare for Easter, here are some things to consider.
#1 – Make sure the service times are clear on your website.
It’s so simple, but you’d be surprised how many churches miss this. Finding the service times is the number one reason new people will visit your website, so don’t make it hard to find. You might even want to make your homepage ALL about Easter.
#2 – Ask your people to invite.
You can provide the tools, but don’t forget to clearly ask people to invite. Send an email with graphics and that sample social media content and ask them to share on their accounts on a certain day. Freedom Church in Acworth did a great job creating a promo kit and sharing it with their church members on a special page with invite tools.
#3 – Equip your people to invite.
It’s not enough just to ask people to invite others – you’ve got to give them the tools. Print some invite cards, create graphics for people to share online, or write a Facebook post for people to put on their timeline. It’s not enough to ask, encourage or plead with them to invite their friends…you have to give them the tools. Here are 19 ideas for this.
#4 – Prepare for guests.
You ARE going to have guests visit your church on Easter. But are you ready to follow up – not just with a form letter but with an intentional and effective process? Go ahead and decide now what will happen when guests visit. Will you use automated email sequence? How about sending a text? What about a personal note card? Think through all of this in advance and be ready for guests. If you’re a Church Fuel member, you’ll find coaching and templates and even email campaign samples in your member’s library.
# 5 – Schedule prayer time.
Pull your staff, volunteers, or leaders together for a time of organized prayer. Easter is a busy time for church leaders, so make sure you intentionally schedule some time to pray and reflect personally. If you’re pressed for time, try a free conference call or a Facebook live prayer session.
Feel like your church should be growing, but it’s not? From someone who used to be a pastor and church planter, I know it can be frustrating.
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