In the Grow program, we build out ads on both Google and Facebook for your church. Google Ads help drive search traffic to your website by targeting specific keywords relevant to your church’s content and events. Facebook ads, particularly prayer ads, aim to engage your community by offering prayer and support, thus fostering deeper connections.

You can view detailed metrics such as the number of impressions (how many people saw your ads), clicks (how many people clicked on your ads), click-through rates (CTR, which is the percentage of impressions that resulted in clicks), and the amount of grant money spent. These metrics are accessible directly in your Google Ads account, where you retain full ownership and add us as a manager. Additionally, these stats are summarized in the Grow portion of your Church Fuel dashboard, showing 30-day and year-to-date data for ad views, website visits, and grant spending.

Our team conducts thorough keyword research to identify the most effective keywords for your church. We then create custom headlines and descriptions tailored to your church’s specific needs and events. These ads are strategically designed to connect Google searchers with relevant pages on your website. Our team continuously monitors ad performance, aiming to maintain a high click-through rate and ensuring that the ads reach new potential visitors in your local area.

We create a variety of ads tailored to your church’s needs. This includes ads for events, ministries, new website pages, holiday services like Easter and Christmas, and more. If your church has a unique event or ministry, you can submit a custom ad request form, and our team will build new Google ads specifically for that request. Each ad is custom-written based on extensive research and best practices to ensure maximum effectiveness.

The primary goal is to maximize the use of the $10,000 monthly Google Ad Grant by driving as much relevant traffic to your website as possible. We aim to maintain a click-through rate above 5%, which is a requirement by Google, and to attract new visitors who have not previously interacted with your church’s website. This strategy helps increase your church’s online presence and encourages more in-person visits.

Google Ads in the Grow program are targeted primarily to people in your local area to increase the likelihood of attracting visitors who can attend your church in person. We prioritize users who are new to your website, ensuring that the ads reach fresh audiences. The ads are directed to specific landing pages on your website relevant to the keywords and topics being targeted.

Key metrics include ad spend (how much of the Google Ad Grant has been used), click-through rate (CTR), number of clicks (total number of users who clicked on the ads), and the number of new visitors to your website. We focus on these metrics to ensure that the ads are effective in driving traffic and meeting Google’s performance requirements.

Key metrics include ad spend (how much of the Google Ad Grant has been used), click-thrWe highly recommend running prayer ads on Facebook. These ads offer prayer to your community and serve as a form of ministry-first marketing. By engaging with people in need of prayer, your church can build meaningful relationships and connect with individuals on a deeper level. Prayer ads are designed to look organic and inviting, often featuring a photo of the pastor and their spouse to foster trust.ough rate (CTR), number of clicks (total number of users who clicked on the ads), and the number of new visitors to your website. We focus on these metrics to ensure that the ads are effective in driving traffic and meeting Google’s performance requirements.

Facebook prayer ads have proven to be highly effective. For example, an Easter prayer ad reached over 12,000 people, was shown 31,000 times, and resulted in 95 prayer requests within a short period leading up to Easter. These prayer requests allow the church to follow up and build relationships, which often lead to in-person visits. The ads are designed to appear in Facebook and Instagram feeds, where people are likely to turn when they need support.

A Facebook prayer ad typically includes a selfie photo of the pastor and their spouse, making the ad look natural and authentic within a social media feed. The ad text offers prayer and support, inviting users to submit prayer requests. We also set up a ManyChat flow to facilitate immediate responses and conversations, ensuring that those who reach out feel seen and supported right away.

It generally takes three to five business days for our team to build a new ad. However, for Google Ads, we recommend requesting new ads at least a month in advance of your event or ministry activity. This is because Google’s algorithm may take up to 14 days to fully optimize the ad. While the ad will run during this period, optimal performance is achieved after full optimization.

Yes, you can request new ads at any time by filling out a custom ad request form. If you have specific time constraints or urgent needs, our team will do their best to expedite the process and get the ads running as soon as possible. We aim to use the ad grant efficiently and ensure your church’s events and ministries are well-promoted.

Our team is available for regular calls to answer any questions you may have about your ads or account. You can also provide additional context and details in the ad request form to help us better understand your needs. We are committed to customizing the ads fully to your church’s unique context and goals, ensuring the best possible performance.

You can track the performance of your ads through your Google Ads account, where detailed metrics are available. Additionally, the Grow portion of your Church Fuel dashboard provides a summary of key stats, including ad views, website visits, and grant spending over the last 30 days and year-to-date. This centralized view helps you easily monitor and assess the impact of your ad campaigns.