Market Research and The Perception of Jesus and Church

Market Research and The Perception of Jesus and Church

I had the opportunity to hear a Haven research presentation as they were preparing to launch a nationwide campaign called

They conducted 5,000 online interviews in the spring of 2021, with respondents breaking down into these four categories.

  • Non-believers – 16%
  • Skeptics – 24%
  • Cultural Christians – 30%
  • Engaged Christians – 30%

The two categories in the middle – skeptics and cultural Christians – are called the movable middle, persuadable by either side.  

In that group, people’s issue wasn’t with Jesus.  

They generally agreed Jesus was approachable, compassionate, and loving. Jesus matched up with the values people wanted for their own lives and was a worthy example to live by.  Skeptics and cultural Christians say they are familiar with Christianity, the Bible, and Jesus…and open to learning more.

There’s good news there.

The middle sees Christians as one of the primary barriers between culture and Jesus.  That’s probably not new information, as we’ve heard that people’s primary complaint isn’t with Jesus but with His followers.

But there’s an opportunity here.

What was interesting out of this research is the messages and themes churches could use to reach the middle.  Remember, this was primarily marketing and messaging research, or at least performed with a nationwide campaign in mind.

Haven found that convincing messages for this audience include:

  • Peace – Just like Jesus sought peace, we should be about that as well.
  • Love – Just like Jesus loved everyone, we should love our neighbors.
  • Reconciliation – Jesus’ teaching could solve problems that divide us today.
  • Living out faith – Jesus set an example and our belief should lead to action.

These messages are going into a campaign called but I wonder how our individual churches might also be able to leverage these findings in the language we use on our digital properties and even the sermons we choose to preach.

If your church is truly trying to reach skeptics or engage cultural Christians and help them get on mission, would aligning our language with these themes help us be more effective?  

That’s an important question for every pastor and church leader to consider.

You can read about the He Gets Us campaign here.

How to Encourage Your Church to Invite Others to Online Services

How to Encourage Your Church to Invite Others to Online Services


For many churches, the numbers are down across the board—giving, online service attendance, and participation.

But don’t let that get you down.

We’re still in the middle of a remarkable opportunity to reach people online. And while getting people to invite others to church is already a challenge, encouraging your church to invite people to an online service seems even trickier.

To give your church the tips and tools to invite someone to an online service, try these practical ideas.

#1 – Make Inviting Easy

The easier you make something, the more likely people are to do it.

Providing your church with templates for inviting people to watch church online not only takes away the “I don’t know how” grounds, but helps them feel more confident and equipped when they extend an invitation.

Create graphics (with messages such as “you’re invited” or “join me online”) for people to download and post on social media or attach to text messages. Write example text messages and social media captions for people, too. Since people are so unique, invitations will be too, so make fun, formal, and informal graphics and message options.

Put all of this on one page on your website ( is an easy link to remember). 

#2 – Equip People

It’s not enough to tell people to invite someone to an online service; you have to show them how.

Don’t assume that everyone knows what to do. Record a video or write an email that explains why it’s so important to connect people with the church, even if it’s virtually right now. Tell your congregation where to find pre-written and ready-made tools that make it easier (see above).

And teach them what to do—how to share posts and how to listen for the right time to extend an invitation (these “clues” from Andy Stanley are helpful).

#3 – Reach Out

Few methods are more effective than a direct ask.

When you reach out to church members to find out how they’re doing or chat casually, ask them if they’ll commit to inviting someone to the church’s next online service.

Send a quick text message to a few of the most active, engaged people in your congregation an hour before service starts and ask them to post an invitation on their social media, share a specific post from the church’s social media, or text someone inviting them to watch.

And when they do invite people to watch an online service, reach out again and thank them. Consider adding a “Who invited you?” question to your digital connection card so you can do this.

#4 – Create a Guest-Friendly Online Service

Imagine this: you invite a new friend to have dinner with your extended family, but your family barely acknowledges them and tells inside jokes the entire time. Would you want to invite that friend back to an environment where they weren’t made to feel welcome?

People are more likely to invite others to watch an online service that won’t make them feel like a complete outsider.

Welcome guests who are watching your livestream or video service the same way you would in an in-person service. Take a little time to explain what certain parts of the service mean. This helps create a culture of guest-friendliness online.

Hospitality looks different in this season. But with a little direction and a lot of intentionally, you can witness the power of a personal invitation and watch your church grow in the process—yes, even online.

Take the Next Step

Follow-up is one of the most important systems in a church. To help make sure both online and in-person guests don't fall through the cracks, download our free Follow-Up Checklist. It will help you evaluate the key pieces of your follow-up process, ask the right who, what, and how questions, and establish clarity in ownership, effectiveness, and more.

19 Ways to Equip Your Church to Invite Others

19 Ways to Equip Your Church to Invite Others

Teaching your church to invite is one of the most important things you can do as a pastor. It’s one of those keystone habits, and it affects nearly everything else in the church.

Personal invitations are more effective than social media, advertising, and direct mail. In fact, if you don't create a culture of inviting, other efforts will likely fall flat. A church that has a culture of inviting is likely going to be a growing church.

It's important to prepare your church for guests.  You might want to take a look at these things before you go to your congregation and ask them to invite.

But when your church is ready, you must equip your people.  Not just ask them, equip them.

Here are 19 ways you can equip your people to invite others.

#1 – Stop asking for a few weeks. If you constantly say something like “don’t forget to invite your friends next week” people might tune you out. Leave it alone for a while, so you can…

#2 – Then ask big. Instead of a small mention each week, devote a considerable amount of time to talking about inviting. Let the congregation know next week’s service is designed for new people, share stories, and ask big.

#3 – Provide invite cards. You can make it easier for people to invite by giving them simple tools like printed cards.  Print them for an upcoming series and make versions students and teenagers can use.  Make a display for them somewhere in your lobby and teach people how to use them.  Here are lots of examples.

#4 – Encourage Social Media Use During the Service. During a welcome, encourage everyone to take out their phones and share a status update or Tweet. People don’t have to wait until later in the week to invite someone, they can do it from their iPhones at church. Besides, it’s time churches stop greeting people like it’s 1999.

#5 – Provide lawn signs. Print up a few lawn signs and make them available for people to put in their front lawns. If people will do it for politicians, some will do it for their church.  We've actually got a full graphics package for some fun yard signs inside the Church Fuel resource library.

#6 – Make an invite page on your website. Create a page on your website with graphics, sample Facebook posts, and ideas for people to invite their friends.  Tell your members everything they need to invite people online is on that one page.  Make it easy for them.

#7 – Create shareable content. It’s not tough for you because you’re a professional Christian, but sometimes, it’s scary for people to invite their friends to church. So create helpful content that is easier for people to share. It might be an inspirational quote or a helpful article.  It could be a list of local restaurants that let kids eat free.  People share humorous and helpful stuff, not announcements and sermon series graphics.  It might not seem like much, but if you can get people to share content from their church, it will make it easier for them to talk about their church.

#8 – Write Facebook Posts for People. Instead of just telling people to invite their friends on Facebook, create a post they can cut and paste. Remember, the easier you make something, the more people will do it.  Make the images and write the posts.

#9 – Send a text reminder on Saturday. Use this sparingly, but text your members, volunteers or regular attenders on Saturday night and ask them to invite a friend to church tomorrow.  A tool like Text in Church will get the job done.

#10 – Give away t-shirts for guests and those who bring them. Our friends at Venue Church in Chattanooga have been doing this for years. Every guest gets a t-shirt when they visit, but those who bring guests get one too.  Plus, when people wear good looking t-shirts, it’s free advertising.  Pro tip:  Don't give away cheap shirts unless you like stocking the racks at Goodwill.

#11 – Thank people personally. When someone brings a friend, thank them personally. Send a thank you note that says, “Jimmy came to church Sunday and he said you were the one that invited him. Thank you so much for extending that invite.”  Members will find ready-to-use templates for these cards in the Church Fuel resource library.  You might want to add a “How did you hear about us?” question to your connection cards or kid's registration cards.  New people will often let you know who invited them and you can say thanks.

#12 – Tell stories of inviting. There is no better form of communication than stories – it’s how we learn best. So make sure you’re telling stories about inviting in your sermon and throughout your service.  Remember…every story you tell doesn't have to end with “So I found Jesus and now I'm a missionary.”

#13 – Always welcome guests. Even if there are 15 people in the church service and they are all related to you, intentionally welcome guests and let them know what to expect. It’s a powerful way to reinforce to your regulars that new people are supposed to be here. It’s a culture thing.  This is also one of the keys to making sure your church is really ready for guests.

#14 – Talk to guests during your sermon. Make sure every message has a moment where you’re addressing new people. If you reference a series, make sure you provide context for guests. If you say the name of a ministry, make sure you explain what that means to guests.  Without that simple explanation, nobody knows what Xtreme or Waumba Land is.

#15 – Create a custom audience on Facebook. Create a group of church members on Facebook (it’s called a Custom Audience) and then run ads to that segment of people. It’s perfect for reminding people to invite, and driving them to the inviting resources you created for them.  If you have more than 200 members, you should be running these kind of internal ads to your people.  It is not expensive and someone in your church can figure it out.

#16 – Shoe Polish Sunday. The Sunday before a really big day, have some people and shoe polish ready to write on people’s rear windows. Make sure they give permission, of course.  This doesn't cost a lot of money and helps create a culture of inviting.

#17 – Display names. Ask your church to write down the first names of people they would like to see come to church and find a creative way to display these.   One church had their members write names on the front of the stage.  Another built a display using building blocks (representing families).

#18 – Prayer Time. Organize a time of prayer, either in person or online, to pray for those who need to be invited.  You could have a prayer service, or you could do it online.

#19 – Tear-Off Postcards. Send a perforated postcard to the homes of your members or regular attenders. One half talks about inviting and the other half is designed to give to a friend or neighbor.

Some of these ideas will work right out of the box.  Others might inspire even better ideas.

But the key isn't just to ask your people to invite, it's to equip them to invite.  Give them the tools, explain how to use them, and your people will rise to the occasion.

If you want to know more about this, check out the Inviting Course from Church Fuel.  It's an online course to help you create a culture of inviting in your church.  The course has training videos you can watch and share with your team, tons of actionable resources to help you take next steps, and real-church examples from churches who are doing this well.

Get instant access to this course when you join Church Fuel here.