Data Made Practical: Bible Search Trends

Each week, we take a current data point, share insights, and help make it actionable for your church.  It's a series we call Data Made Practical.
Here are the top five search topics on YouVersion for the week ending August 26, 2021.

What's noteworthy is that a couple “negative” search terms dropped or fell in the search rankings, while other “positive” terms took their place. With so much confusion in the world, it’s likely people are not just searching for their problems but searching for an antidote.

Tips to Make it Practical

  1. In your sermons and email communication, make sure you’re embracing the positive not just avoiding the negative. A sermon series about overcoming fear or dealing with baggage highlights problems, while a message focused on love or trust accentuates the positive.
  2. Share this data with your leadership team. Ask them to reflect on ways they can authentically lead others to embrace the positive.

In Philippians 4:8, Paul writes, “Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable–if anything is excellent or praiseworthy–think about such things.”
Intentionally helping your church embrace the positive aspects of our faith and actively pursuing the traits described as the fruit of the spirit is a helpful addition to teaching on dealing with the complexities and hardships of life today.


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