For some of us, money can be a hard or awkward thing to talk about.
It can make us uncomfortable. Or we can feel like we're making other people uncomfortable. But the reality is—giving is a biblical principle. It is something that God calls His followers to practice. And it is what allows church staff to continue to spread the good news of Jesus Christ.
Many people are actually very generous, but may not be aware of how they can be giving.
Here are seven simple ways you can increase giving in your church.
1. Introduce a new way to give.
Not everyone likes to give in exactly the same way.
Milennials, for example, rarely carry cash or checks on them. While, on the other hand, older generations (X + Y) are more accustomed to carrying checks and cash on hand. So, they are more likely to give to their local church through this method of giving.
Neither method is wrong—but it's important to realize that no two people will give in exactly the same way.
With the technology available now, there are several ways to have people give to your church.
There’s the traditional cash/check method, online giving, giving kiosks, and even texting to give! The easier you make it for people, the more likely they are to give.
2. Plan a donor appreciation event.
Once people are giving to your church, a resident, a mission, etc. it can be easy to get used to the fact that people are giving. We can start to let thoughts creep in like “well, this person should be expected to give to this cause.”
The reality is, people don’t have to give. Whether they are tithing or giving in excess of a tithe, they are doing so because they believe God is calling them to and they want to be obedient.
But that doesn’t mean it may be easy for a donor, or that they eventually may feel that it is time to financially step back from giving.
A great way to counter this is to plan some sort of donor appreciation event! It can be small or large. Maybe an “awards show” with some music, skits, and sharing what donor’s contributions are doing. Or a small dinner letting your donors know how much you appreciate them.
Don’t let this be you.
3. Emphasize automated giving.
Let’s get real.
Most of us hate dealing with bills on a monthly basis. Adding another financial commitment to our list of to-dos can be a little overwhelming for some people. Especially for those who are more forgetful.
Automated giving makes it extremely simple for someone to create a budget, figure out what they can give every x amount of weeks or months, and step back and let an automated system do the rest for them.
4. Create an annual funding plan.
The worst time to talk about money to your church or donors is when you need it.
You shouldn’t be desperately asking your church for money because you’re on the brink of bankruptcy, but have a plan well developed before then, so you know exactly what your financial needs are and can ask for specific numbers when approaching donors.
5. Say thanks early and often.
As we talked about earlier with donor appreciation events, donors need to feel appreciated. While bigger events are exciting and can be beneficial, you don’t need to host an event every time you want to say ‘thank you’ to your donors.
An old-school, handwritten note is probably the best way to do this. It’s personal, a nice surprise from junk mail, and something not a lot of people do anymore.
We also have several different thank you card digital files in our store that you can download and start using today.
6. Fix your website.
Your church’s website is also a wonderful place to incorporate giving into.
Again—the easier you make it, the more likely people will give. If it’s taking longer than 2 minutes to give, you’re leaving donations on the table. Make sure you’re using a system that is quick and user-friendly for your donors.
Also, people might be more hesitant to give to a website with a color scheme so bright that it hurts your eyes, or to www.giveourchurchmoney.com.
So, be mindful with both the design and content. If you have asked everyone and no one on your church staff, or volunteers, has any sort of marketing, website, or content experience then consider hiring someone with these skills.
7. Help people with their money.
We don’t recommend planning your sermon series around money and giving because you want your church to increase giving.
However, as followers of Christ, we try to make every decision in our lives based on biblical principles and what Jesus has to say. There is a lot the Bible says about money. And whether it’s a sermon series, hosting a Financial Peace University class in your church, or some other financial teaching, it will definitely prove to be beneficial when your donors are managing their money in a godly way.
So What's Next?
Feel like your church should be growing, but it's not? From someone who used to be a pastor and church planter, I know it can be frustrating.
Ultimately, church growth is up to God. But are we doing everything we can to ensure our church is healthy? How do we overcome the barriers we feel are in front of us?
We know you care deeply about leading a healthy growing church because it means leading more people to Jesus. As a result we created a free guide to breaking barriers that will bring clarity and help begin to alleviate your frustrations.
Get your FREE copy of the Senior Pastor's Guide to Breaking Barriers today.