One of the best ways to experience church growth is to reach brand new people who are new to the church.
And one of best ways to reach brand new people is to prepare to follow up with new people, even before they are there. The process of getting ready will actually help you create or improve the outreach culture in your church.
Your church needs a guest follow up system – something that happens every time a guest visits. As you look to create one, here are four practical ideas.
#1 – Use automated email.
A follow-up email is great, but did you know you could schedule 3-4 automated emails to be delivered a month or two after their initial visit? If you do this right, it’s really effective. Flowchart it out and check in with people via email a few times over 30 days. You can put this on auto-pilot so it happens automatically. It could look something like this:
- Send Immediately: Thanks for visiting
- Send 5 Days Later: Invite Back
- Send 14 Days Later: How We Can Serve You
- Send 30 Days Later: Feedback Survey
If you're a Church Fuel member, you have access to a customizable flowchart and an email template along with coaching on how to set everything up for maximum success.
#2 – Document your process.
You need systems whenever there are repeatable actions in the church. So writing out your follow up process in a flowchart. Creating something like this is a great project for a team meeting, too.
Your process might involve a phone call, a text message or two, or the automated emails mentioned above.
#3 – Mix it up.
If your connection process isn’t working well, try mixing it up. Stop calling guests and try handwritten thank you notes. Or try a follow-up text message. Ditch the form letter for something more personal. Stop doing things that aren’t working anymore and make changes based on facts.
#4 – Point people to one step.
Every part of your process should point to one simple and clear action step. There are probably a lot of great ways to get connected to your church, but you need a unified message for guests. Whether it’s a newcomers lunch or a 101 class or a small group, get really clear about the FIRST thing new people should do. Make sure your process, whether it's personal or digital, points new people to one clear step.
Guests are going to visit your church this year. Build a process for helping them connect, get involved and follow Jesus.
So What's Next?
Feel like your church should be growing, but it's not? From someone who used to be a pastor and church planter, I know it can be frustrating.
Ultimately, church growth is up to God. But what else can you do as a steward to reach more people?
We know you care deeply about leading a healthy growing church because it means leading more people to Jesus. That's why we created a free guide to reaching more people that will bring clarity and inspiration.
Get your FREE copy of the Senior Pastor's Guide to Reaching More People today by entering your name and email below.