Pastors often ask about the first thing to work on when their church is stuck. And almost always, the first place we recommend is with guest follow up.
We want you to plan to follow up with guests before you try and reach more people. We want you to be ready.
In fact, the process of building an intentional follow-up process will help raise great questions about who you are trying to reach. It will help you create the kind of culture for new people.
Here are four practical ideas you can use to build a guest follow up system.
- Use automated email. One follow up email is great, but did you know you could schedule 3-4 automated emails to be delivered a month or two after their initial visit? If you do this right, it’s really effective. Flowchart it out and check in with people via email a few times over 30 days. You can put this on auto-pilot so it happens automatically.
- Document your process. You need systems whenever there are repeatable actions in the church. So writing out your follow up process in a flowchart. Creating something like this is a great project for a team meeting, too. If you're a Church Fuel member, you'll find a template and a coaching video to get you started.
- Mix it up. If your connection process isn’t working well, try mixing it up. Stop calling guests and try handwritten thank you notes. Or try a follow-up text message. Ditch the form letter for something more personal. By all means, stop doing things that aren’t working anymore.
- Point people to one step. Every part of your process should point to one simple and clear action step. There are probably a lot of great ways to get connected to your church, but you need a unified message for guests. Whether it’s a newcomers lunch or a 101 class or a small group, get really clear about the FIRST thing new people should do. Make sure your process, whether it's personal or digital, points new people to one clear step.
Guests are going to visit your church this year. What's your strategy for helping them connect, get involved and follow Jesus?
So What's Next?
Feel like your church should be growing, but it's not? From someone who used to be a pastor and church planter, I know it can be frustrating.
Ultimately, church growth is up to God. But what else can you do as a steward to reach more people?
We know you care deeply about leading a healthy growing church because it means leading more people to Jesus. That's why we created a free guide to reaching more people that will bring clarity and inspiration.
Get your FREE copy of the Senior Pastor's Guide to Reaching More People today by entering your name and email below.