Can innovation be more than a game of chance? How do leaders know how to grow? What causes growth, and how do you create it? These are just a few of the questions that Clayton M. Christensen (along with his co-authors Taddy Hall, Karen Dillon, and David S. Duncan) address in their book, Competing Against Luck: The Story of Innovation and Customer Choice. The authors take a “jobs to be done” approach to products and services, asserting that customers don’t simply buy—they’re actually “hiring” the product or service to do a job. Surely this sounds like a concept that would only apply to running a business and not a church, but stick with us. Understanding what causes people to “hire” a service, how to innovate, and how to use that innovation to help create a better world are all important and relevant concepts that churches can use to develop people and ideas to better serve their community and the world.