Google Ad Grant Course

1. Click here to access the course on How to Apply for the Google Grant. 2. Due to the amount of work and time involved, we no longer recommend churches manage their Google Grant by themselves unless you have a highly trained volunteer willing to devote 5 hours a week to managing your account. Set up your Grow Strategy Call here to visit with our team about managing your account for you. 3. Here are resources you can use to train your volunteers. 4. Here is access to our archive course. Connect with people in your community through nonprofit advertising. Run text ads on Google Search results with $10,000 of in-kind advertising every month. This course will walk you through applying for the Google Grant, setting up your main ad campaigns, and maintaining your account for performance and compliance.

01: Google Ad Grant Overview

02: How to Use This Course

FAQ: Is The Google Ad Grant Effective?

03: Sign-Up and Apply

04: What Happens After Google Reviews Your Application

Google Update: New Dashboard

05: Create a Search Campaign

06: Create Ad Groups

Google Update: Ad Types

07: Best Practices and Strategies for Writing Google Ads

08: Keyword Planning Tool

09: Set Up a Smart Campaign

10: Create Automatic Keyword Rules

11: Set Up Ad Extensions

12: Set Up Image Extensions

13: Set Up Automated Reports

14: Link Google Ads and Google Analytics

15: Create and Import Google Analytics 4 Goals

16: How to Check if Google Analytics is Set Up Properly

17: Account Maintenance

18: Account Compliance

How to Find a TechSoup Validation Token

Adding Google For Nonprofits Admins

Adding Google Ads Users

Creating a Google Analytics 4 Account

Set up Google Analytics UA Goals

Landing Pages (Legacy Course Video)

Sermon Campaigns (Legacy Course Video)