What is a loonshot? It’s a neglected project, widely dismissed, its champion written off as unhinged. It’s a big idea that might not make sense at first, but can change the game once understood or implemented. Safi Bachall shows how creating systems for new ideas, while still protecting the core, can help an organization survive and advance. With lots of stories and examples from the business world, medicine, and even the military, he walks through the barriers to innovation and describes how protecting both “artists” and “soldiers” is key.