Top 10 Google Ad Grant Tips
In the Grow Program, the Church Fuel team will build Google Ad Campaigns for your church, creating an Automatic Invite System using Google's money. Here are 10 tips to optimize your Grant impact and help you reach more people.
Give Church Fuel Access to your Google Ad Grant
If you haven’t already, give Church Fuel manager access to your Google Ad Grant account. This will allow our team to do the heavy lifting for you and build out your Automatic Invite System.
Ensure Google Analytics is Installed on Every Website Page
Google Analytics is crucial to running Google Ads! If Google Analytics isn’t properly installed on every page on your website, Google Ads won’t get the data it needs and won’t show your ads to anyone.
Bonus Tip: if your website loads very slowly, Google Analytics may not fire properly even if it is installed. Use the Website Assessment to check your load speed.
Make sure your Google Business Profile is verified and up to date
Google now allows non-profits to utilize Map Pack Ads to reach more people. These ads are covered by the Google Ad Grant and allow people to click directly on your ads to get driving directions to your church (and allow your ads to show up in Google Map results!)
In order to install Map Pack Ads on your account, you’ll need to have a verified Google Business profile. The reviews lesson in the Visitors Course will show you how to get a Google Business profile!
Complete Your Visitors System
New visitors are a proven path to growing your church. Using ministry-first marketing strategies, we will help you create a system for inviting that works week after week.
When your Visitors System is set up, you’ll start seeing increased Google Ad traffic (sometimes 2x traffic!). If you need help with your Visitors System, book a call with a Visitors coach!
Book a Google Ads Coaching Call
Moving together is better – we want to walk with you through Church Fuel resources and courses! Book a call with a Google Ads specialist to review your account, learn about areas for improvement, and take your account to the next level.
Make Sure you have All 6 Core Pages
Core Pages are 6 of the top pages a visitor will look for when they visit your website:
- Kids
- Events
- Groups
- New Here / Plan Your Visit
- Sermons
- Prayer
These are also the top 6 topics people are searching for on Google, and if you have these pages, we can run ads on these topics for you! Accounts with these 6 campaigns reach the most people and spend the most of Google’s money.
Request More Google Ads
When the Church Fuel team gets access to your Google Ads account, we build ads for every page we can find on your website. However, we know that you often add new pages for new events, ministries, and outreach opportunities.
Anytime you add something new to your website, request Google Ads and our team will do the research and buildout for you!
Optimize Your Website for Google Ads
Our team studied the top performing Google Ads accounts and determined what those accounts had in common. That’s how we built our Website Assessment tool – this tool will scan your website and check for the highest-performing elements!
Run your website through the Website Assessment, then fix your areas for improvement to reach more people.
Get a steady stream of reviews
Google Reviews play a crucial role in training AI models—especially those used by Google—about your church!
The Visitor Course includes a section on building a system to get a steady stream of reviews – work on this now but as you are putting your system in place, go ahead and ask someone from your church to leave a review, and then ask another person a couple days later until you’ve built up at least 10 new reviews! After doing these manual asks you’ll see the value of a system for this!
Include 1000+ Words Per Page on your Website
As AI becomes more and more popular, search engines like Google are prioritizing websites with more available content. To help your ads rank, include 1000+ words on every main page of your website (including the core pages above).
Don’t write your content with AI tools like ChatGPT – search engines can detect AI-written content. If you need help writing content, check out our example church website.
BONUS: What Church Fuel is Doing for Your Church - Google Performance Max Ads
Google just released a new type of ads, now available to Google Ad Grant accounts! Performance Max ads are a Google Ads campaign type that uses AI to optimize ad placement. The Grow team is installing these new ads on your account as soon as they’re available (they’ve getting rolled out to more Grant accounts each week). If you have questions, meet the Ads Team on Church Fuel Live.
