7 Ways to Repurpose Your Weekend Sermon

We create insanely practical resources for pastors of normal-sized churches.

Get every course, every resource, and every benefit starting at $49 a month
with no contracts or commitments.

I’m passionate about this topic because I remember all the hard work that went into writing a new sermon every week.  

The average pastor spends 10 ½ hours writing, preparing, and presenting their weekend message. That’s a lot of time, research, knowledge, prayer, and preparation.

Almost as soon as it was over, it was time to work on the next one.

All of that work is kind of like a “sunk cost.”  It’s already done.  The time and effort is spent. 

Why not continue to leverage all that time, effort, prayer, and planning and get more mileage out of your message?

Instead of just thinking of content delivery, shift your thinking toward content distribution.  

Instead of just creating more and more, repurpose some of what you’ve already done.

The odds are that you have quite a few members who weren’t even in attendance to hear your weekend message. And of those that were present, research tells us that they only heard about 10% of it. 

Repeating your weekend message isn’t necessarily repeating as much as it is reaching.

 

Here are seven things you can do with a message once it’s been preached.

 

1. Upload the audio file to a podcast.  

41% of people listen to podcasts monthly. That’s 116 million people. That’s no small pool, and people are looking for good content. 

Tip: Make sure your message titles are clear enough to show up in search results. (example: “What the Bible had to say about depression” vs “David’s Distress”)

2. Post the message to YouTube. 

Did you know that Youtube is considered the 2nd most utilized search engine? People are looking for answers, and they’re looking on YouTube. Again, make sure it has a search friendly title, a good thumbnail, and a description that makes sense.

3. Write a short summary and include it in your church email newsletter. 

People can scan what they missed or quickly review what they heard. 

Tip: If you have a manuscript or make a transcript from your audio, you can literally copy/paste sections of your message. 

4. Ask a staff member or volunteer to record a 3-minute recap or takeaway.

Put this in your email newsletter or share on social media. This doubles as a great way to feature volunteers, and share their unique perspectives.

5. Create a couple of short video clips to share on social media. 

You don’t need anything fancy. Simple iMovie features will do the job here.

6. Create a graphic of a notable quote to share on social media.

If you have a Canva account, you can create templates and simple change the copy each week. Keep it simple. 

7. Get a transcript of the message and turn it into a blog post.  

Use temi.com or rev.com then do a little light editing.  Post to your website and make sure it has a search friendly title and description.  When you’re done with a series, collect all the transcripts and create an eBook.  If it was a really good sermon series, consider self-publishing a book on the topic.

This may sound like a lot of work.

But there are likely volunteers in your church who could help with this.  They can maximize the message and work to get the content you’ve already created shared with more people.  

As they think beyond Sunday, you’ll engage more and more people with an important message.

Have Questions? Become a Church Fuel Member and watch the replay of our “Repurposing Your Weekend Message” LAB or email us at hello@churchfuel.com for more resources.

READ MORE…

The Real Church Growth Barriers

The Real Church Growth Barriers

Most books, articles, and podcasts addressing growth barriers deal with visible and tactical issues. You’ll read about changing worship style to attract a younger generation. You’ll read about adding service times when you’re 80% full. And while worship style, aging...

Three Kinds of Church Growth

Three Kinds of Church Growth

Karl Vaters, author of The Grasshopper Myth and an author/advocate for small churches, says, “Church growth should always be a part of every pastor’s prayers, passion and strategy.” Pastors should want their churches to reach more people. But that’s not the only kind...

Overcoming Church Growth Barriers

Overcoming Church Growth Barriers

Mention the phrase “church growth” and you’ll hear a variety of opinions. On one hand, you’ll find people who promise seven simple steps to explode growth now or organizations that will reveal the secret to growth for three easy payments of $97. And on the other hand,...