Running an effective Facebook ad is more than clever words and a good picture. You have to know who you’re talking to, what you want them to do, and give them clear and compelling reasons to do it. If you’ve ever tried to create a Facebook Ad yourself, you know how easy it can be to get lost, and with constant updates to the platform, tutorials are often out-of-date and useless. We brought in a leading expert, Chris Abbott of Church Growth Agency, to guide you through the why, the what, and the how. In this Lab, you’ll learn the ins and outs of an effective Facebook Ad, as well as create your own ad for review.