Explanation is the art of not just packaging facts but presenting them in a way that answers the why question. Why does it make sense to do this? Why should I care? It is the art of showing why the facts, laws, and specifics make sense. It puts facts in perspective and leads people to deeper understanding or decisive action. They shouldn’t just lead people to know . . . they should lead people to care. What do great explainers have in common? Empathy. Great explainers have the ability to picture themselves in another person’s shoes and communicate from that perspective.